VIP Engagement Producer

• Remote
• Full-time Contractor
• Competitive package 

About MBG Digital:

MBG Digital is the leading digital marketing service provider for globally recognised online gaming companies. Our portfolio includes iGaming brands that offer cutting-edge gaming solutions that seamlessly integrate fiat and cryptocurrencies into a range of gamification functions.

MBG Digital is a proudly remote-first organisation, we've cultivated an environment where creativity flourishes, collaboration is core, and innovation knows no bounds.

We aspire to be a global digital marketing leader, driving positive change and sustainable growth, while prioritising secure entertainment-led player satisfaction and experience across iGaming vertical. Through cutting-edge technology, exceptional talent, and a culture of collaboration, we aim to deliver exceptional services that exceed expectations and empower players to thrive in a rapidly evolving iGaming /Web3 world.

Job Description:

We are excited to be on the hunt for a talented and motivated individual to join our team as a VIP Engagement Producer. 

The ideal candidate will develop and implement player engagement strategies to enhance growth, retention and lifetime value of VIP players. They will excel in real-time, triggered, and automated communications, leveraging data analytics for personalized messaging, and driving gamification and loyalty initiatives. Strong team-work and cross-functional collaboration and creativity are essential. Proficiency in gamification systems and tactics, marketing automation, custom journeys and flows, data analytics and CRM systems is also essential. Specific proficiency in Smartico is considered a major advantage.

Responsibilities:

• Own VIP Engagement: Develop and lead engagement strategies for VIP players, aligned with brand goals and identity.
• Collaborate Across Teams: Work closely with Engagement, VIP, Brand, CRM, Community, Product, and BI teams to deliver smooth and unified player experiences.
• Create Gamified Experiences: Design and manage missions, challenges, achievements, raffles, and play-to-earn systems to keep players engaged.
• Build Loyalty Programs: Launch reward systems that encourage regular play, higher deposits, and community involvement.
• Drive Personalized Communication: Set up real-time and automated workflows to deliver timely, relevant, 1:1 player messages and offers.
• Leverage Player Data: Use data tools to segment players, personalize content, and improve results based on KPIs like deposit size, session time, and retention.
• Monitor & Optimize: Track campaign performance and make data-driven improvements to enhance player engagement.
• Innovate with Crypto: Merge online gaming with crypto trends by creating unique campaigns that excite and retain players.
• Explore and Evolve: Research industry trends and competitors to stay ahead with fresh, creative engagement ideas.
• Think Creatively & Fearlessly: Experiment with new ideas, learn from failures, and constantly push to improve the player experience.

Requirements: 

• Experience in Player Engagement: Proven success building engagement strategies in online gaming or casinos, especially for VIPs.
• VIP Communication Expertise: Background in managing VIP players and campaigns — leadership experience is a big plus.
• Strong with Automation & CRM: Skilled in real-time and automated campaigns using marketing automation and CRM tools.
• Data-Driven Approach: Confident analyzing performance metrics to fine-tune strategies and improve outcomes.
• Gamification Know-How: Familiar with designing and managing engaging, goal-driven systems that players love.
• Collaborative Mindset: Comfortable working cross-functionally with various teams to bring strategies to life.
• Creative and Bold Thinker: Passionate about trying new ideas and challenging the status quo to stand out in the market.
• Adaptable and Proactive: Thrives in fast-paced environments, handles change well, and always looks for solutions.

"What’s in it for me" we hear you ask?

• A global and dynamic work environment, working with some of the best iGaming talent in the world
• A company full of personal growth opportunities, where you'll be trusted to work autonomously, in a down-to-earth and collaborative, non-corporate style atmosphere
•  A choice of work locations. We are a remote-first company with colleagues all over the world and a head office in Cyprus. The choice is yours!
• Flexible working. We're all human, and life throws challenges in all shapes and sizes Understanding, flexibility, and trust in where, when, and how we work to make MBG Digital stand out from the crowd
• Rest and recharge with plenty of time off throughout the year
• A competitive compensation package, reviewed regularly

Equal Opportunities

MBG Digital is an equal opportunity employer welcoming applicants from all backgrounds.