Campaign Manager

• Remote
• Permanent or Full-time Contractor
• Competitive package
  
  

About MBG Digital:

MBG Digital is a global digital marketing agency specialising in iGaming. We work with leading online gaming brands to create bold, data-driven strategies that blend creativity, technology, and smart business thinking. From fiat to crypto, our partners trust us to help shape immersive, gamified experiences.

As a fully remote-first company, we thrive on creativity, collaboration, and innovation. With a strong focus on Web3, gamification, and seamless crypto integration, we don’t just follow trends, we lead them - setting new standards for growth, engagement, and player experience.

Job Description:

We are excited to be on the hunt for a talented and motivated individual to join our team as a Campaign Manager.

As part of our team, you’ll be responsible for creating, delivering, executing and optimising all aspects of player communications for the brands.

Responsibilities:

• Develop and implement comprehensive campaign strategies to promote casino offers and events.
• Plan and manage integrated campaigns from conception to execution across multiple communication channels.
• Create and coordinate campaign content with the creative services and content teams to ensure compelling and integrated messaging.
• Overview campaign activities through email, SMS, push notifications, Telegram and any other channels to deliver KPIs
• Ensure consistent branding and messaging across all marketing channels
• Monitor and analyse every channel performance, making data-driven adjustments to optimise results.
• Track KPIs such as brand reach, website traffic, open rates, click-through rates, sign-up to first-time deposit rates, tournament participation, and bonus management and adopt a learn fast workflow
• Provide detailed performance reports and actionable insights to the Head of Campaigns.
• Continuously optimise campaigns based on performance data and industry best practices.
• Collaborate with cross-functional teams including Acquisition, Player Engagement, Brand, Social, Communities, Product, Customer Support, and BI / Analytics to align campaign objectives with overall business goals.
• Coordinate with external partners and providers to support campaign execution.
• Manage campaign calendars and ensure timely delivery of all marketing activities.

Requirements: 

• Ideally 4+ years of iGaming / online casino campaign management experience
• Experience in Campaign Management role of at least 1+ years preferred
• Good understanding of Sportsbook & Casino CRM tools and technologies
• Crypto knowledge is a plus
• Fluent in English, additional languages (DE; FR; ES; IT; Asian languages) a plus but certainly not a must
• Good understanding of conversion & retention strategies
• Good understanding of iGaming KPIs and CRM KPIs
• Experience creating communications/journeys / automations in CRM tools (Fasttrack / Smartico experience is a big plus)
• We need a hands-on person, happy to also take on day-to-day execution in a "start-up environment" with a fast-growing team
• Resilient, pro-active and determined to deliver improvements in KPIs and obsess about optimisation and testing

"What’s in it for me" we hear you ask?

• A global and dynamic work environment, working with some of the best industry talent in the world
• A company full of personal growth opportunities, where you'll be trusted to work autonomously, in a down-to-earth and collaborative, non-corporate style atmosphere
•  A choice of work locations. We are a remote-first company with colleagues all over the world and a head office in Cyprus. The choice is yours!
• Flexible working. We're all human, and life throws challenges in all shapes and sizes. Understanding, flexibility, and trust in where, when, and how we work to make MBG stand out from the crowd
• Rest and recharge with plenty of time off throughout the year
• A competitive compensation package, reviewed regularly

Equal Opportunities

MBG Digital is an equal opportunity employer welcoming applicants from all backgrounds.